Bayer - National Business Meeting

 

About the project

Bayer Crop Science Canada is experiencing tremendous change, while the urgency to deliver market-leading solutions and growing sales targets has never been greater. 

 

The requirement was to design a logo, and collaterals for their National Business Meeting. Purpose to Podium plays off of their “WIN” theme which is consistent with the North American Strategy – i.e. Win, Transform, Innovate. 

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The thought behind this logo was to align it with the Winter Olympics, giving it a retro look and feel.

Art Direction, Branding, Digital, Logo Design

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