Thrifty Foods

 

About the project
Thrifty Food went through a brand refresh, and the ask was to redesign their existing emails to the new brand look and feel. There's an unmistakable charm and ineffable whimsy that comes through in their hand-painted typography. It's the warmth that comes from the combination of paint and handmade work - imperfections in design that make it more inviting, human, and authentic. I wanted to keep the the theme alive but further by typesetting the hero module with their unique brand fonts. 

Art Direction, Branding, User Experience, Typesetting

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