ParticipACTION

 

About the project
ParticipACTION a national non-profit organization that helps Canadians sit less and move more. This mission was to create an app that needed to be relevant in the modern world, steeped in behavioural science to help users exceed 150 minutes of heart-pumping physical activity per week and reward the users for it.

 

I collaborated with the Insights & Strategy team that created these various personas that helped the development team. The challenge here was to incorporate a lot of information in a clear and concise way.

Branding, Graphic Design, User Experience, Infographics

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