Rogers
Art Direction, CRM, Social, Print, Digital
Rogers is one of Canada's largest telecom company. They are invested in bringing Canadians the best products and services, best sports and entertainment, and best network connectivity nationwide.
Wrapped in Red Year End email
The Wrapped in Red year end wrap up email kicks off with a personalized image that pulls in the customers' name,
creating an intimate and engaging opening that unique to every recipient. We've incorporated the 'tear-away' effect
from the Wrapped in Red toolkit to seamlessly transition into the customers's individual usage status.
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Campaign KPI's
Volume: 586, 281 | Open Rate: 52.3% | Click Rate: 7.12% | Unsubscribe Rate: 0.01%
Survey Response Rate: 0.35% (2087 people) | Survey Satisfaction Rate: 4.1 (84%)
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For 2023 deployment, high click rate of 7%+ recorded.
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A high satisfaction rate of 85%, customers who gave rating between 1-2 didn't give a reason in relation to the campaign.
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Direct Mailers
DM for Mobile Customers
Back to School DM for Residential Customers
