Pella Doors & Windows

 

About the project
Pella designs and installs a huge array of doors and windows. Pella needed a new approach to increase their growth, despite increasing spends, their growth was stagnant. Using Pella’s first-party data and GALE’s own database, we created unique plans for 40 markets. We developed hyper-accurate, audience propensity models paired with relevant, localized messaging across all channels including digital, DM, DTV, Print and OOH. In our first year we were able to decrease media spend by 18% while driving 11% sales growth.

Art Direction, CRM, Social, Print, Digital