Voilà!

 

About the project
The project was to evolve the Voilà brand, mainly on their pride and joy, the delivery vans, at a national scale so that GTA users will see this as a brand evolution, not a makeover. The integration of distinctive branding elements of the brick and mortar brands (Safeway, IGA, Thrifty, Sobeys) into Voilà's bold visual identity. 

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The task was to maintain one national brand voice that works cohesively alongside the brick and mortar brands listed, without needing to create a unique visual solution for each brand. 

Art Direction, Branding

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